The Story Behind Ifamax Wealth Management

Ifamax Wealth Management began with a pivotal conversation in August 2002. I, the founder (Max Tennant), spoke with my mother after she’d lost over half her investment portfolio, mainly due to risky investments linked to the dot-com bubble. After selling her share in our family farm in the 1990s, she invested with trusted advisers. Unfortunately, those investments in volatile start-ups and underperforming bonds led to devastating losses. Knowing I could have done better for her, I felt a profound responsibility.

Motivated to make a positive difference, I completed my final financial planning qualification and founded Ifamax in 2003, with my mother as my first client. Soon, family and friends joined. By 2004, Tamzin Howard joined the team, followed by Ashton Critchlow in 2008. Together, we’ve built Ifamax into a close-knit, highly skilled team of financial planning professionals based in Bristol, serving clients across the UK.

Your Trusted Bristol-Based Financial Team

Today, Ifamax Wealth Management independently manages over £300 million in assets. We specialise in comprehensive retirement planning, tax-efficient investments, and inheritance planning, focusing on the unique needs of business owners, the self-employed, and high-net-worth professionals. Our team is committed to helping you achieve financial confidence and security, with expertise in pension planning, income tax, and capital gains requirements.

Whether retirement is on the horizon or years away, our dedicated team at Ifamax is here to help you secure your financial future. Contact us to explore how we can support your goals.


Our Story

FAQs

  • We will ask you to bring along any relevant paperwork for your financial situation together with proof of identity (usually a passport or drivers licence) and proof of your home address (usually a utility bill you have received in the past three months). The key thing for us is to find out more about you - What do you want? What's important about money to you?

  • We look after approximately 300 families. While we deal with each person as an individual, our work is regularly in small family units, which often involves children as well.

  • We will explain our fees long in advance of you potentially coming on board as a client. We do not charge any fees for your initial meeting or report writing. Once on board our fees are deducted monthly in arrears as a percentage of assets under our management. For further information on how this works, please feel free to contact us.

  • No. There are no fees to leave or be transferred away. We just get paid for as long as you are a satisfied customer.

  • Yes, there are a few occasions where fees are payable upfront. These are normally related to tax planning and tax products, where the work is quite transactional. Once it has been organised, there is no servicing required - so no regular service fee; but we do still organise regular valuations for you.

  • No. On the occasion we do a small piece of work for you, we ask that you make a contribution to charity.

  • Yes. The most important aspect of this is giving you a few people to talk with that have a situation similar to yours. If you would like to hear from some of our clients before making the decision to come on board; just let us know and we will organise a contact list for you.

  • We try to meet everyone every six months. There is the odd occasion where we cannot e.g. if someone is working or living away. In these cases we can post out paperwork and have telephone appointment, or we can use Zoom.

  • Once you’re onboard as a client, we will never let you leave the office without booking your next appointment. If we do miss each other for any reason, we will follow up if we have not spoken for a while.